Some time needs to be spent getting the app to show up for various searches which could generate more interest and downloads. As far as I have tested, Tally doesn’t show up on a list of over 200 apps when using the various search terms I would expect it to show in.
Currently:
Tally - More than money
No useful keywords that someone would use to find a new bank or anything relating to gold, the tag line isn’t of any use as far a search keywords and is shown in the images so it’s a waste here.
Tally® is an alternative everyday currency in your personal banking account
1 Tally is 1 milligram of gold that you can save, send or spend instantly.
Alternative:
Tally Bank – Gold Currency, Buy, Sell Invest.
Tally® Your personal banking account where you can buy, spend, save & invest with gold.
1 Tally is 1 milligram of physical insured gold but works like your existing bank account.
Numerous keywords to get in front of peoples eyes looking for banking apps and anything to do with gold, buying, selling or investing.
The main description is used as an explanation of everything which people can read once they’ve seen Tally in the list of apps. The various keywords in the main areas above are used by the app stores to get tally in the app list, which is currently isn’t.
Numerous sites giving ideas on optimization but needs to be regularly monitored and changed if required to boost views.
https://thetool.io/aso-app-store-optimization
If it’s not being found it’s not going to get downloaded. Most people don’t know the name Tally or Tallymoney and they are the only words that show this app in the play store.