Hope everyone is safely celebrating VE Day.
Today Tally is launching its new ‘Up Yours’ creative campaign as a form of protest against being locked in the incumbent banking paradigm (combined with Tally’s cheeky optimism). It’s important in these times of unlimited QE (£650 billion has been added to the money supply in the UK thus far, diluting the value per pound) that people are able to ‘vote with their feet’.
The work has been designed to be slightly provocative in order to achieve maximum cut-through and shareability online, but we think it is very relevant to these exceptional times we’re all living through. This work is an evolution of the earlier ‘Upgrade your money’ message. Tally is encouraging all customers (both existing and new) that when it comes to your money, it’s time to Up(grade) yours.
We will be targeting specific audience segments online to grow the customer base and encourage you our existing customers, to increase the use of your Tally account.
It’d be great to hear your thoughts on this and will share new executions with you all as they become available. And if you really like what you see, please share the blog:
Tally Up Yours - blog
Stay well and Up yours!